Director of Marketing and Growth

Abo

Company Overview

Cartelligent is revolutionizing the car-buying experience. We've cracked the code: Car Buying, Solved. We eliminate the stress and uncertainty of purchasing a new car, empowering customers with a smarter, easier way to get the right vehicle—on their terms. We’re not just improving the process; we’re transforming it, ensuring customers feel informed, supported, and in complete control from start to finish.

For over 25 years, Cartelligent has built a reputation for trust and exceptional service. Now, we’re poised for rapid growth, fueled by data-driven marketing, optimized digital advertising, and strategic partnerships as we bring the Cartelligent platform to a wider audience.

Opportunity Overview

As Director of Marketing and Growth, you’ll be the driving force behind Cartelligent’s expansion, championing our message of Car Buying, Solved. You’ll develop and execute a dynamic customer acquisition and retention strategy, leveraging digital channels, compelling brand storytelling, and strategic partnerships to significantly expand our reach.

This role is a mix of strategy and execution—you will be expected to roll up your sleeves to optimize paid campaigns, refine brand messaging, and enhance conversion rates while also leading and growing the marketing team. If you have experience building and scaling marketing at a high-growth consumer company, this is your opportunity to make a major impact. 

What You Will Do

• Architect and Execute Growth Strategy: Design and implement a comprehensive, data-driven marketing plan to accelerate customer acquisition, improve conversion rates, and amplify brand presence, all while reinforcing our core promise of Car Buying, Solved.

• Optimize Digital Marketing & Paid Media: Scale and manage high-performing campaigns across Google Ads, paid social, SEO, and email marketing to drive qualified leads.

• Lead Content & SEO Strategy: Drive programmatic SEO initiatives and enhance content marketing to generate qualified traffic and maximize conversions

• Drive Website & Conversion Optimization: Implement website performance improvements, optimize form fill conversion rates, and track lead quality through rigorous A/B testing and analytics.

• Execute Brand Positioning & Messaging: Ensure consistent and compelling brand messaging across all marketing materials and campaigns, reinforcing our core value proposition: Car Buying, Solved.

• Cultivate Strategic Partnerships & Referral Programs: Develop and formalize a corporate partnerships strategy and optimize referral programs to drive high-quality leads.

• Maximize Performance Across All Marketing Channels: Own and optimize Cartelligent’s marketing ecosystem, including:

  • Paid Digital (Google Ads, paid social, display ads, search ads)

  • Affiliate & Corporate Partnerships

  • Content & SEO (blog, programmatic SEO, organic search)

  • Social Media & Brand Awareness (organic social, reputation management)

  • Email & CRM Marketing (automation, nurture campaigns)

  • Events & Experiments (lead generation assessment)

  • Establish Key Metrics & Reporting: Implement robust attribution tracking and analytics to measure and optimize marketing effectiveness.

• Manage Marketing Budget & ROI: Oversee a $500K+ annual marketing budget, ensuring maximum revenue impact.

Build and Lead a High-Performing Team: Recruit, mentor, and develop a team of exceptional marketers, including a junior marketer and partnerships manager, who are passionate about marketing.

Who You Are

Must-Have Qualifications:

• 7+ years in marketing leadership roles (Director-level or above) at consumer-focused companies.

• Proven track record in scaling digital marketing and customer acquisition through Google Ads, Facebook/Instagram Ads, and SEO.

• Strong experience in conversion rate optimization (CRO) and A/B testing.

• Deep expertise in marketing analytics, attribution modeling, and performance tracking.

• Demonstrated ability to hire, manage, and mentor marketing teams.

• Experience developing and executing corporate partnerships and referral programs.

• Excellent communication and storytelling skills, with the ability to present insights to executives and cross-functional teams.

• Embody the characteristics of a “Senior Doer”. 

Nice-to-Have Experience:

• Automotive, fintech, or high-consideration consumer services background.

• Hands-on experience with marketing automation (HubSpot, Marketo, etc.) and CRM systems (Salesforce, Pipedrive, etc.).

• Experience structuring and executing growth experiments to identify scalable marketing strategies.

• Startup or fast-growth experience where agility and execution matter.

Why Join Cartelligent?

• High-Impact Role – You will define and lead the marketing function at a growing consumer brand.

• Ownership & Budget Control – Manage a $500K+ marketing budget and directly impact revenue.

• Growth Opportunities – Build and scale a team, launch new acquisition channels, and work with executive leadership.

Compensation & Benefits

• Competitive Salary + Performance-Based Bonus

• Equity Participation – Share in the company’s success

• Healthcare, Dental, Vision Coverage

• 401(k) Matching

How to Apply

If you are a growth-oriented marketing leader who thrives in fast-paced environments and loves scaling brands, we’d love to hear from you! Please apply with your resume and a short note about why you’re excited about this role.